Work

Consumer Assessment of New Creative Products across China and the United States

Year: 2015

Type: article

Study design: Observational Study

Author: Eva Teruzzi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2214717383

FWCI:

Cites: 137

Cited by: 2

Related to: 10