Work

Ad and Brand Recognition in Radio Spots

Year: 2004

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530404600402

Authors: Patrick De Pelsmacker, Maggie Geuens, Iris Vermeir

Institutions: University of Antwerp, Ghent University, Vlerick Business School, HOGENT University of Applied Sciences and Arts

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2214916417

FWCI: 2.474

Cites: 18

Cited by: 10

Related to: 10