Work

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

Year: 2015

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-015-9377-7

Authors: Reo Song, Sungha Jang, Gangshu Cai

Institutions: California State University, Long Beach, Kansas State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2215435976

FWCI: 5.8

Cites: 42

Cited by: 24

Related to: 10