Work

Kommunikation als Werttreiber und Erfolgsfaktor

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9164-5_1

Authors: Ansgar Zerfaß, Manfred Piwinger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2215904181

FWCI: 9.847

Cites: 19

Cited by: 10

Related to: 10