Work

Mindsets shape consumer behavior

Year: 2015

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2015.06.005

Authors: Mary C. Murphy, Carol S. Dweck

Institutions: Indiana University Bloomington, Indiana University, Stanford University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2215969346

FWCI: 28.13

Cites: 39

Cited by: 283

Related to: 10