Work

Outward-looking and future-oriented customer value potential management: The sales force value appropriation role

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.05.022

Authors: Bernardo Balboni, Harri Terho

Institutions: University of Trieste, University of Turku

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2216038544

FWCI: 7.453

Cites: 70

Cited by: 26

Related to: 10