Work

Kundenwert als Instrument der Wertorientierten Unternehmensführung

Year: 1998

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-07673-5_6

Authors: Christian Homburg, Phoebe Schnurr

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2217540835

FWCI: 3.854

Cites: 26

Cited by: 40

Related to: 10