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How Does Advertising Affect the Price Elasticity of Lodging Demand? Evidence from Taiwan

Year: 2014
Type: article
Authors: Chiang-Ming Chen, Yu-Chen Lin, Yi-Chun Tsai
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2219156235
FWCI: 0.769
Cites: 15
Cited by: 8
Related to: 10