Work

Markendifferenzierung durch Markenhandlungen: Der Beitrag der Motorik zum Markenaufbau

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6376-5_7

Authors: Tobias Langner, Alexander Fischer

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2219676138

FWCI: 1.55

Cites: 42

Cited by: 5

Related to: 10