Work

Drivers of brand image improvement in sports-event sponsorship

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1083070

Author: Reinhard Grohs

Institution: Seeburg Castle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2219789155

FWCI: 13.26

Cites: 72

Cited by: 59

Related to: 10