Work

The Impact of Brand Equity on Luxury Horizontal Brand Extension

Year: 2014

Type: dissertation

Author: Jiseon Ahn

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2221476583

Cites: 87

Cited by:

Related to: 10