Work

Brand Management in Small and Medium Enterprise: Evidence From Dubai, Uae

Year: 2014

Type: article

Source: RePEc: Research Papers in Economics

Authors: Raghava R. Gundala, Hanin Khawaja

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W222177229

FWCI: 3.199

Cites: 33

Cited by: 13

Related to: 10