Work

Encyclopedia of Consumer Culture

Year: 2011

Type: reference-entry

Source: Sage eBooks

DOI: 10.4135/9781412994248

Author: Dale Southerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W222197681

Cites:

Cited by: 146

Related to: