Work

Marketing : Grundlagen marktorientierter Unternehmensführung

Year: 2012

Type: book

Source: Gabler Verlag eBooks

Author: Heribert Meffert

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2222079546

FWCI: 61.54

Cites:

Cited by: 271

Related to: 10