Work

Informational and Transformational Responses to Celebrity Endorsements

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2009.10505253

Authors: Kenneth R. Lord, Sanjay Putrevu

Institutions: University of Scranton, The Ohio State University, University at Albany, State University of New York, University at Buffalo, State University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2223634967

FWCI: 12.44

Cites: 53

Cited by: 84

Related to: 10