Work

Smart grocery shopper segments

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2015.1082080

Authors: Kelly Green Atkins, Archana Kumar, Youn-Kyung Kim

Institutions: East Tennessee State University, Montclair State University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2223777583

FWCI: 5.551

Cites: 45

Cited by: 31

Related to: 10