Work

Product Packaging and Branding

Year: 2001

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-04601-2_5

Authors: Rosires Deliza, Hal MacFie

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2224599337

FWCI: 6.56

Cites: 33

Cited by: 51

Related to: 10