Work

Branding in European retailing: a corporate social responsibility perspective

Year: 2003

Type: article

Authors: Stéphane J. G. Girod, B. Michael

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2226219760

FWCI: 9.281

Cites:

Cited by: 60

Related to: 10