Work

Role of social pressure as a key contributor of materialism and related status consumption

Year: 2012

Type: dissertation

Source: Dyuthi Digital Repository (Cochin University of Science and Technology)

Authors: Thomas Eapen Saju, P. R. Wilson

Institution: Cochin University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2226281501

Cites: 266

Cited by:

Related to: 10