Work

Transzendente Konsumerlebnisse bei Events und ihre Wirkungen auf die Eventloyalität

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-00553-5_7

Authors: Steffen Jahn, Jan Drengner

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2226646649

FWCI: 11.97

Cites: 41

Cited by: 8

Related to: 10