Work

Umbrella Branding of Private Labels

Year: 2014

Type: article

Author: Sophie Winter Theron

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2228041885

FWCI:

Cites: 119

Cited by: 1

Related to: 10