Work

When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects

Year: 2002

Type: article

Source: ACR North American Advances

Authors: Karen L. Becker-Olsen, Carolyn J. Simmons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2228696039

FWCI: 4.34

Cites:

Cited by: 128

Related to: 10