Work

Application of Bakhtinian Concepts to ‘Interactive’ Advertising

Year: 2011

Type: dissertation

Abstract: Doctor of Philosophy in Communication and Media Studies. Thesis (Ph.D.)--Eastern Mediterranean University, Faculty of Communication and Media Studies, Dept. of Communication and Media Studies, 2011. Supervisor: Assist. Prof. Dr. Chris Miles.

Source: Eastern Mediterranean University Institutional Repository (Eastern Mediterranean University)

Author: Gulnara Z. Karimova

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2228982664

Cites: 212

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Related to: 10