Work

Role of Relevance in Acceptance of Mobile Advertising: A consumer approach (Available on Internet)

Year: 2011

Type: dissertation

Source: Työväentutkimus Vuosikirja

Author: Ceylan Pojon-Mannari

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2229431522

Cites: 6

Cited by: 2

Related to: 10