Work

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2015.1056328

Authors: Sidharth Muralidharan, Francisco Rejón-Guardia, Fei Xue

Institutions: Southern Methodist University, Universidad de Granada, University of Southern Mississippi

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2230485033

FWCI: 9.114

Cites: 103

Cited by: 86

Related to: 10