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The competitiveness of halal food industry in Malaysia: A SWOT - ICT analysis

Year: 2017

Type: article

Abstract: The halal food industry is of vital importance to Muslims world wide as it gives them a sense of security that whatever they consume, use and purchase is Syariah compliant.Simultaneously, the halal industry contributes to societal development and national economic growth.This paper analyses the competitiveness of the halal food business in Malaysia using the ICT-aided SWOT analysis techniques.It was found that the industry was characterised by 16 strength factors, 18 weaknesses, nine opportunities, and nine threat factors. To enhance its current competitiveness and preparedness for future challenges a comprehensive ICT-based strategy is recommended.

Source: Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)

Authors: Abdul Manaf Bohari, Cheng Wei Hin, Nurwahida Fuad

Institutions: Universiti Utara Malaysia, Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Halal products and consumer behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger

Open Access status: green

OpenAlex ID: W2233228393