Work

Predicting advertising execution effectiveness: scale development and validation

Year: 2016

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2015-0809

Author: Arch G. Woodside

Institution: Boston College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2233457451

FWCI: 4.163

Cites: 16

Cited by: 10

Related to: 10