Work

Pricing Strategies for Hybrid Bundles: Analytical Model and Insights

Year: 2016

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2015.12.001

Authors: Jeffrey Meyer, Venkatesh Shankar

Institutions: Bowling Green State University, Texas A&M University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2233478963

FWCI: 8.326

Cites: 27

Cited by: 30

Related to: 10