Work

The Influence of Multimedia Exposure on Purchase Intention of Sponsored Products: The Case of the 2010 FIFA World Cup

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.5.2.153

Authors: Seok Kang, Soonhwan Lee, Kang-Bon Goo

Institutions: The University of Texas at San Antonio, Indiana University – Purdue University Indianapolis, Daegu Haany University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2234269281

FWCI: 3.655

Cites: 79

Cited by: 8

Related to: 10