Work

The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers

Year: 2015

Type: article

Authors: Thomas Niemand, Sebastian Tischer, Tina Fritzsche, Sascha Kraus

Institution: Technische Universität Dresden

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2234410146

FWCI: 1.657

Cites: 69

Cited by: 14

Related to: 10