Work

Marketing myopia. 1960.

Year: 2004

Type: other

Source: PubMed

Author: Theodore Levitt

Institution: Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2234801767

Cites:

Cited by: 39

Related to: 10