Work

Service-Based vs. Goods-Based Positioning of the Offering: Effects on Customer Perceived Value

Year: 2014

Type: article

Authors: Fabio Cassia, Marta Maria Ugolini, Nicola Cobelli, Liz Gill

Institutions: University of Verona, The University of Sydney

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2234863064

FWCI:

Cites: 32

Cited by: 1

Related to: 10