Work

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands

Year: 2015

Type: article

Source: Journal of Modern Accounting and Auditing

DOI: 10.17265/1548-6583/2015.10.002

Authors: Mónica Díaz-Bustamante, Sonia Carcelén, Maria Puelles

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4236151029

FWCI:

Cites: 28

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Related to: 10