Work

Predicting what? The strengths and limitations of a test of persuasive advertising principles

Year: 2016

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2015-0833

Author: Malcolm J. Wright

Institution: Massey University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2235624332

FWCI: 0.694

Cites: 14

Cited by: 8

Related to: 10