Work

Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen

Year: 2012

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-3847-3_27

Author: Manfred Bruhn

Institution: University of Basel

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2235626742

FWCI: 3.425

Cites: 22

Cited by: 10

Related to: 10