Work

Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector

Year: 2015

Type: article

Author: D.M.R. Dissanayake

Institution: University of Kelaniya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2235971775

FWCI: 1.285

Cites: 30

Cited by: 7

Related to: 10