Work

Multisensory interaction in product choice: Grasping a product affects choice of other seen products

Year: 2016

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2016.01.001

Authors: Mathias C. Streicher, Zachary Estes

Institutions: Universität Innsbruck, Bocconi University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2237041849

FWCI: 13.18

Cites: 34

Cited by: 58

Related to: 10