Work

Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

Year: 2016

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2014-0162

Authors: Sabrina Verena Helm, Uwe Renk, Anubha Mishra

Institutions: University of Arizona, Witten/Herdecke University, University of Idaho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2237393296

FWCI: 18.02

Cites: 66

Cited by: 134

Related to: 10