Work

Attribution of symbolic brand meaning: the interplay of consumers, brands and reference groups

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2014-1243

Authors: Manfred Hammerl, Florian Dorner, Thomas Foscht, Marion Brandstätter

Institution: University of Graz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Stryker

OpenAlex ID: W2238692863

FWCI: 22.2

Cites: 68

Cited by: 89

Related to: 10