Work

The Effect of Flow on Implicit Memory of In-Game Brand Placements

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4291-3_19

Authors: Snezhanka Kazakova, Verolien Cauberghe, Dieter Thijs

Institution: Ghent University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2239834560

FWCI: 6.468

Cites: 57

Cited by: 5

Related to: 10