Work

Challenges for Marketers in Sustainable Production and Consumption

Year: 2016
Type: article
Abstract: As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...]
Language: English
Subfield: Marketing
Open Access status: gold
Estimated APC paid: $2,896
OpenAlex ID: W2240052288
FWCI: 3.469
Cites: 23
Cited by: 8
Related to: 10