Work

The role of brand orientation in explaining retail offer advantage

Year: 2003

Type: article

Authors: Kerrie Brïdson, Jody Evans, Felix T Mavondo

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2240130390

FWCI:

Cites: 59

Cited by: 1

Related to: 10