Work

The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example

Year: 2002

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2002.11104927

Author: Jyh-shen Chiou

Institution: National Chengchi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W2240989752

FWCI: 1.479

Cites: 25

Cited by: 28

Related to: 10