Work

The Effects of Cause-Related Marketing on Company and Brand Attitudes

Year: 2005

Type: article

Source: Seoul National University Open Repository (Seoul National University)

Authors: HaeJoo Kim, Jaeil Kim, Woong-Hee Han

Institution: Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2241025821

FWCI:

Cites: 22

Cited by: 25

Related to: 10