Work

Public Attitude Toward Advertising: An Empirical Study of Northern India

Year: 2008

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

Authors: Raghbir Singh, Sandeep Vij

Institutions: Guru Nanak Dev University, DAV University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2241436697

Cites: 23

Cited by: 10

Related to: 10