Work

Strategic Market Planning: Analyzing the Curriculum Portfolio

Year: 1990

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v02n02_13

Author: James Lynch

Institution: Southern Illinois University Edwardsville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2242740004

FWCI: 55.54

Cites:

Cited by: 262

Related to: 9