Work

28. Implicit social cognition and indirect measures in consumer behavior

Year: 2010

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Andrew Perkins, Mark Forehand

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2243091044

FWCI: 6.011

Cites:

Cited by: 16

Related to: 10