Work

Environmental marketing claims : consumer interpretation and policy implications

Year: 2008

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Clare D’Souza, Mehdi Taghian

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2243911040

FWCI:

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