Work

From the ‘Gentleman’ to the ‘Marketer’: The Changing Attitudes of the Professions in New Zealand

Year: 1991

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.1991.11104452

Authors: John D. Bell, Michael T. Fay

Institution: University of Otago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2245459959

FWCI: 1.296

Cites: 4

Cited by: 5

Related to: 10