Work

Investigation of the effect of customer relationship management on customer retention in commercial banks a case of KCB limited in Kenya Nairobi region

Year: 2014

Type: dissertation

Author: Charity Wairimu Wanjau

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2245997080

Cites: 41

Cited by: 2

Related to: 10